Starbucks – This colour scheme is very on brand, it features elements of the recognisable forrest green, with white, black and grey for the background and content. This green does well with being associated natual, healthy and fresh ingrediants. The pallete for this website is rather muted as the green is the notably the only pop of colour, this portrays a more sophisticated product ranges allowing the company to set their products at a higher price point, further solidifiying the consumer perception of the brand.
Bunsik – The colour scheme of this website perfectly matches what the business produces, hotdogs. The light red heading, line breaks and links helps the user relate the website back to the warm, spicy yet sweet south-korean streetfood for which the brand is known for. The colour scheme also features another warm colour, a dark yellow which can be linked to the ingrediants and condiments of the snack, mustard, corn, potato and cheese. I think this colour scheme is perfect for the brand as the pallete is warm and reminds visitors of the physical product.
Morgan Lewis – As expected of a global law firm, the chosen colour scheme revoles around one ‘pop’ of colour, purple. As purple is often assosciated with nonility, luxury and power, purple is the perfect colour for a global law firm who only take on clients and cases that will yeild above a certain threshold. The purple pallete can be seen accross their pages with different saturations and hues, only matched with black or white. Like with Starbucks the clean black and white body of the page helps establish the website as sophisticated with the purple adding luxury.